OOG Amsterdam

Creator Lucas De Man and designer Pascal Leboucq present OOG Amsterdam: an art installation for the city. An OOG is Dutch for an EYE, and this installation is exactly that. The project consists of enormous eyes hanging from different buildings in Amsterdam during the summer and fall of 2018.

Visitors can sit inside the eye. Radically secluded yet organically connected to the city, OOG offers an extraordinary audio-visual theatrical experience: an opportunity to see the city, the other and yourself from a different perspective.

OOG Amsterdam experience

The OOG installation seats one visitor at a time. A specially trained usher assists you onto the chair of the installation and secures the seatbelt. Then he slowly wheels you through the window out into the eye. There you hang outside the building.

As you look out, the installation invites you to look at the city. What do you see?

The city is not an anonymous structure. It’s made up of stories, more than of streets and stones. The audiovisual theatrical experience encourages you to really look at this city of stories. What do you see when you look around ánd when you look inside yourself. Join the journey to find out!


EYE is a cross-discipline city art project combining experience performance, installation, animation, sound design and interactive elements. OOG Amsterdam is open from August 18th to October 22nd on a (almost) daily basis, at two different locations in the city.

Also the project has a social component. When you get tickets for you and your friends, we also kindly invite you to give tickets to those people of Amsterdam who really deserve to go as well. Several companies, organizations and individuals donate tickets to selected social parties.

When & Where?

@ A Lab

A Lab is a 5000m2 hothouse for bleeding edge experimentation. The building houses Amsterdam’s creative scene, technological prowess and free thinking spirits.A Lab is a venue on the north side of Amsterdam, behind Central Station, and gives an amazing view over the city skyline and the IJ river.

Overhoeksplein 2, 1031 KS Amsterdam

Please note that this OOG Amsterdam eye is hanging at A Lab, which is near the EYE Filmmuseum. The eye is not hanging at EYE Filmmuseum itself. Please make sure you navigate towards the right place.


@ Pakhuis de Zwijger

Pakhuis de Zwijger is a unique cultural organisation which opened its doors in 2006 and has grown to be an independent platform for and by the city of Amsterdam and its inhabitants. As you step into the eye hanging from the building, you find yourself facing the dazzling city centre of Amsterdam.

Piet Heinkade 179, 1019 HC Amsterdam


We love to welcome you at OOG Amsterdam! A ticket costs €12,50. Every visitor steps into the installation alone and has an eye opening experience of about twenty minutes.

You can buy tickets! Click here.
Check our trailer:

More information?
Please contact Olivia, via contact@oogamsterdam.nl.

Director: Lucas De Man
Design: Pascal Leboucq
Animation: JanJoost Verhoef
Sound: Marc Alberto

EYE is a project of New Heroes and made possible by BPD Cultuurfonds, AFK Amsterdams Fonds voor de Kunst, Fonds Podiumkunsten, Stichting DOEN.